The Active Publisher Network

CALLING ALL ACTIVE LIFESTYLE
AND SPORTS PUBLISHERS

Active is the award-winning ad management platform tailored specifically to publishers of high-quality active lifestyle content. Run by a dedicated team who live and breathe the active lifestyle, we share your values and pride ourselves in embracing innovation.

POWERED BY
TRADE HOUSE MEDIA

Offering a service powered by the same ad management technology that we developed to support deliver billions of ad impressions for blue chip brands and publishers. We support some of the most recognisable names in the active space.

WE GET
ACTIVE LIVING

  • Award-winning ad management platform built for active lifestyle publishers.
  • Run by a team passionate about the same sports and activities you cover.
  • We work with top names in the industry because we share your values.
Maria Lichty
[GLOBAL BIG BOX RETAILER] WANT TO DO MORE DIRECT DEALS WITH US, AND SAID THAT IT WAS BECAUSE EVERYTHING RUNS SO SMOOTHLY WITH TRADE HOUSE MEDIA. PLUS THEY'RE GETTING GOOD RESULTS IN TERMS OF CONVERSIONS. I CERTAINLY WOULD NOT HAVE GOT TO THIS POINT WITHOUT YOUR HELP.
KAREN GEE Founder, CycleSprog.co.uk
Maria Lichty
TRADE HOUSE MEDIA PROVIDE A RESPONSIVE, EXPERT AND EASY SERVICE, THAT RESULTS IN A GREAT BOOST IN REVENUE. A SHINING LIGHT IN THE OTHERWISE MURKY WORLD OF AD TECH.
JOHN WELLS Head of Media, Internet Fusion Group
Maria Lichty
TRADE HOUSE MEDIA HAVE BEEN INVALUABLE TO OUR BUSINESS. THE TEAM HAVE PROPOSED MULTIPLE SOLUTIONS THAT HAVE SUPPORTED US IN ENVIABLE GROWTH AND HAVE BEEN WILLING TO GO ABOVE AND BEYOND WHEREVER NECESSARY.
Steve Smith Editor, Ruck.co.uk

JOIN A COMMUNITY
OF LIKE MINDED CREATORS

Our goal is to become the biggest aggregator of high-quality, independent active content.  

We know that premium brand advertisers are looking for valuable and unique audiences and data at a scale not typically achievable by independent content creators on a site-by-site basis. 

By joining the Active community, you benefit from our collective bargaining power, attracting more profitable, high-yielding brand advertisers related to your niche.

TAP INTO EXCLUSIVE
BRAND PARTNERSHIPS

OUR SIZE AND NICHE FOCUS ATTRACT THE BEST ACTIVE LIFESTYLE BRANDS – THE KIND THAT LOVE WHAT YOU DO.

  • Better deals for you: We negotiate rates you wouldn’t get alone.
  • Ads that fit your audience: Brands that align with your readers bring in more money.
  • Grow without the grind: Access new advertisers without breaking a sweat.

SECURITY & SUPPORT

Google Certified Partner

As a global Google partner, we are trusted by Google to offer and support their advertising products for publishers, including Google Ad Manager and AdX.

Media Insurance with Allianz Trade

When you’ve worked to create incredible content, the last thing you want to worry about is whether advertisers will pay you. We apply media insurance (underwritten by Allianz Trade) to to all media spend, ensuring you’ve covered for any eventuality.

Be Associated with Quality

Each and every website that we partner with is thoroughly and hand-vetted by our team, using our internal tools, as well as the latest 3rd-party verification technologies available.

Protecting you and your users from Malware

We have integrated with The Media Trust to ensure no nasty malware or objectionable advertising makes its way onto your properties.

TRULY POWERFUL
YIELD MANAGEMENT

There isn’t a viable demand partner, whether it be for display, video, native or rich media, that we aren’t already integrated with. And we don’t stop there. We are consistently vetting, testing and integrating new partners.

And if you already have a relationship with a demand partner that you wish to maintain, our one-click install lets you plug them into the platform and have them compete with everything else.

OUR TRADING
TECHNOLOGY

Code-free
placement management

  • Add, remove or modify ad placements from our UI without touching your code.

Multi-environment
single auction

  • Execute a single auction with Prebid, Amazon TAM, Google OpenBidding, AdX and your direct campaigns.
  • Manage everything in one place and leverage our auction analytics to optimise.

CENTRALISED
REPORTING

  • Import and normalise data from every revenue source.
  • Take advantage of our pre-made dashboards or build advanced custom reporting without having to export your data.
  • Share & schedule reports with your team through our UI or via email.

CONSENT
MANAGEMENT

  • Implement & update your CMP implementation from our UI without touching your code.
  • Or take advantage of our stock CMP at no cost to you.
  • Compliant with global regulations, including GDPR & CCPA

ADS.TXT & SELLERS.JSON
MANAGEMENT

  • Manage your entries from a single location in our UI without having to upload files on your web server.
  • Or have us manage everything for you.

THIRD-PARTY
TECH MANAGEMENT

  • Pixels, ID solutions, data management platforms or any number of 3rd party ad tech you rely on can all be launched without touching your code.

ACTIVE CASE STUDIES

Zwift Insider Uses Trade House Media to Triple RPM

Internet Fusion Group Enlists THM To Manage Their Ad Business

Ruck.co.uk Improves RPM by 300% with Trade House Media

Ready to elevate your ad strategy? Ditch the ordinary, and partner with a team that lives and breathes your niche. Contact us today!